In the early stages of my marketing career, I focused on physician education, exploring innovative methods to keep Alberta’s doctors informed about emerging best practices. Collaborating with my boss, a human-centered designer, we argued that educational conferences, seminars, and guidelines weren’t the only way to improve health outcomes. Leveraging her expertise in information design, we crafted patient and physician tools based on best practice guidelines. Our approach involved direct collaboration with specialists, physicians, nurses, patients, and pharmacists, resulting in more meaningful solutions. Together, we honed these tools to be not only useful but also engaging and easily shareable.
Enthralled by this dynamic way of working, I pursued a Master’s in Design in Switzerland, expanding my skillset. For my practical thesis, I designed strategies to engage men in proactive mental health education.
Upon graduating, my thesis became a reality when I became a part-owner in our family farming business alongside my mother and father. I developed weekend working retreats on the farm where engaging speakers would draw parallels between farm work and day-to-day mental, spiritual, and emotional problems men face today. As the retreatants built structures, they focused on how to build themselves up in to better husbands, fathers, leaders.
Together with my wife and parents, we managed a multifaceted farming operation. Our endeavors included a farm-to-plate retail platform, agritourism experiences, and custom farming services. My key roles included creating the Keystone Ranch brand, designing an e-commerce site to sell our farm produce, educating customers about our regenerative agricultural practices. One of my favourite ways of doing this was in organizing memorable agritourism experiences. including, farm tours, Christmas tree adventures and the working retreats.
Today, I reside in Edmonton with my family, actively pursuing a career in the exciting realm of design